Planning
Turning creative challenges into clear, feasible and well-structured plans.
Sierra Production
About Sierra
From planning to final delivery, Giulia Ribeiro runs every production with precision.
About Sierra
Sierra Production
Sierra Production is Giulia Ribeiro's boutique production company, specializing in premium content.
From documentary series and branded content to advertising, Sierra partners with studios, brands, agencies, and production companies to deliver ambitious projects with precision, agility, and hands-on production leadership.
Selected credits include Meu Ayrton por Adriane Galisteu (HBO) and Se Eu Fosse Luísa Sonza, which reached Netflix's Global Top 8 and ranked #1 in Brazil and Portugal. Sierra has delivered productions across Brazil, North America, Europe, and Asia.
Giulia takes full ownership of every project. She manages budgets, coordinates crews, solves problems before they become bottlenecks, and keeps every moving part aligned until delivery, ensuring clear decision-making, seamless execution, and accountability from planning to final delivery.
40+Productions
8Countries
5Global platforms
How Giulia works
Production principles
Precision
Managing budgets, schedules, logistics and crews without losing sight of the details.
Agility
Responding quickly to the changes that are part of every production.
Partnership
Building trust between clients, crews and suppliers.
Delivery
Taking every project to the screen with accountability, consistency and excellence.
Sierra Production
Backstage
Complex productions. Precise execution. Stories that travel further.
Experience in motion
